Mr. Richard Porter is a graduate of Stanford University and a military veteran with extensive experience in the sale of pharmaceutical products for several companies including Merck, Sharpe & Dome, a division of Merck Chemical Company. In 1976, Mr. Porter founded Innovite, Inc., a manufacturer of nutritional supplements and over-the-counter pharmaceuticals. In 1988, Mr. Porter started Endurance Products Company, which marketed a time-released niacin product for reducing cholesterol. Mr. Porter has extensive experience with several local charities and in the management of non-profit corporations. Mr. Porter is the first President and Chief Executive Officer of Serenity Healthcare, LLC.
Mrs. Tobi Lucero was born in Salt Lake City, Utah and she started working in Skilled Nursing Care in 1987. She has held numerous positions in skilled nursing home facilities in Idaho and Utah. Her experience includes management of medical records, dietary care and marketing, admissions, social services and overall administration of skilled nursing homes. Mrs. Lucero holds numerous certificates and a Nursing Home Administrators license. In 2015, she joined with Mr. Porter in forming Serenity Healthcare, LLC of which she is the first Administrator, Vice-President and Chief Operating Officer of the company.